Website Analysis

The website that I chose was bakersshoes.com.
http://www.bakersshoes.com/


               This websites purpose is to buy shoes at your convenience. The websites target audience is women, because Bakers only sells women shoes but not just any women more of the younger generation from 18 to 30 years-old.

                The home page is very cut and clear. At the top of the webpage there is a tool bar of different pages that the website offers and what the company is selling. There were new arrivals, boots, sandals, flats. top seller, wedges, dresses, brands, and clearance.  

                 The typefaces are very easy to read. This website was not made to be complicated, it was made to show the consumer what is available and what is being offered.

                 The amount of color on the website did not stand out. The background, heading, and the webpages had text in black. The only sense of color came from the site was the images and the color of the shoe.

                 As soon as the website was searched, the first thing that attracts the potential buyers eye is the multi-colored image with various different styles of shoes with a bright orange section with 25% off on it. The company wants to show customers what is being offered right now in hopes of getting a sale. As for the other pages there were images of the different shoes to order.
    
                  It is very easy to navigate around this web site. The menu bar tells you exactly what you are going to see when it is clicked. It is either going to show you shoes that just come in, or the ones on sale, or a selective style of shoe you are looking for. The menu is on every page of the site so it is very easy to navigate through.

                 When on the home page of the web site, the first thing that the human eye would pay attention to is the color full image of plentiful shoes and the 25% off, then the image changes to more shoes with summer colors like light pink and lemons. It makes sense for the image to stand out because right away the company wants the buyers to know there is a sale and that could be the reasoning for them buying the shoes that they do. The size is huge and takes up almost the same width as the full screen, it is placed in the center and has bright colors.

                 The web site can be seen from any mobile device. The layout of the web site is the same from any form of technology you use. Everything that I see from my desktop computer is what is exactly shown on my mobile phone, everything scales and evens out.